Cesson 3.0 Marketing and Training

Vistage Bio

Philippe Cesson

Philippe Cesson is a Generation Xer (born between the years of 1965 and 1980) who began his life on the shores of the Mediterranean Sea, in the heart of the French Riviera. After beginning his career in Paris and London, the lure of the American entrepreneurial spirit led him to California and American Citizenship. At Pinkerton, DirecTV, Adexa, and Vistage International, Philippe honed a talent for designing, engineering, and implementing marketing strategies that yielded impressive returns on investment. His expertise revolutionized concepts in call centers, direct marketing programs, marketing research, innovative direct response techniques, e-commerce, and online marketing.

Currently, Philippe Cesson is the President of CESSON 3.0, a full-service marketing and training agency, headquartered in San Diego with an office in New York City that focuses on bringing small to midsized companies into the Social Networking and the Intergenerational Divide (SN/ID) worlds. Philippe also travels the world as a keynote speaker for major international conferences where he entertains large audiences on how to harness Marketing 3.0 and Social networking to grow businesses and also bridging the generational divide in the workplace.

Philippe is one of the most entertaining and highly sought-after speakers on the Vistage circuit, consistently delivering high 4s, and sometimes all 5s. He will reach his 100th presentation this year. He currently speaks on two topics, including “Marketing 3.0: Social Media and Social Networking” and “Bridging the Generational Divide: Integration of Boomers, Gen X, and Gen Y in the Workplace”. He also addresses group retreats on “Parenting 2.0: Texting Your Way to Family”. Vistage members always enjoy the interactivity, the quality of the content, and the passion that Philippe delivers on every presentation. Visit facebook.cesson.com for testimonials from Vistage members on the positive impact these presentations had on them.

Vistage International is playing an important role in Philippe's development as a person, a business owner, and a professional speaker, as illustrated in his mentor relationship with Pat Hyndman, the 93 year old legendary Chair. It started when Philippe became a member of his group, and continues to this day.

Philippe holds several French and European degrees in Marketing and Management, as well as an MBA from the University of Dallas in Human Resource Management, where he sat on the National Alumni Board. He is also the former President of the San Diego French American Chamber of Commerce.

Philippe equally enjoys attending black tie affairs and late night after parties. When he is not traveling the world and operating his companies, you might find him on his motorcycle cruising through a remote desert in Baja.