Philippe Cesson
A French-born American, Philippe Cesson started his career working in Paris and London before moving to California in the late 1990s. His marketing experience ranges from large corporations to smaller high-growth companies, both on the agency and client side.
While working for Pinkerton, the largest and oldest security company in the world, he reengineered the customer acquisition and retention strategy by creating and leading a new department combining call center, direct marketing and market research teams. This resulted in doubling the ROI in the first six months alone.
At Adexa, a leading supply-chain management software company, he led the direct marketing department to identify and interact with large B2B customers and prospects via online and offline campaigns.
As a consultant for DirecTV, the number one satellite TV provider in the United States, Philippe increased retention by leading a team to develop prediction models based on subscription patterns.
At TEC International, the world's leading organization of CEOs, he researched, developed, branded and marketed a re-activation program targeting CEOs and senior executives. Philippe also developed a new online customer acquisition model using e-mail marketing techniques and an e-commerce site.
Philippe is the Founder and Managing Partner of MARKETING SOLUTIONS by CESSON, a boutique full-service marketing agency with offices in San Diego and Los Angeles.
Philippe earned an MBA from the University of Dallas, as well as several French and European degrees in marketing and management.
Philippe is also president of the San Diego French-American Chamber of Commerce and sits on the National Alumni Board of the University of Dallas.
Barbara Magoffin
A California native, Barbara brings her drive for excellence and passion for marketing to the agency. She understands marketing is more than just print work or web design; it is understanding the client's identity and conveying it through marketing tactics. With a focus in PR, Barbara has seen her clients to major television spots as well as local and national print coverage. Barbara believes establishing outstanding client relationships, sharp thinking and dedication are the major forces behind successful and compelling marketing.
While earning a BS in Marketing from San Diego State University, Barbara gained work experience in retail management and merchandising. Working from boutiques to major department stores, Barbara found a respect for customer service and learned the power of visual presentation. Barbara combines these skills and her academic background with her personal conviction to offer her clients exceptional service and creative, relevant marketing.
Pierre Romagne
A French born programmer, Pierre started to develop web applications for different guild. He gained experience in web 2.0 after the development of many websites including the newest web technologies. His knowledge about web 2.0 enable him to have a critical mind and take out as a consultant for different companies who want to optimize, introduce, and extend their websites. Educated from one of the most prestigious global computing school, Pierre is at the cutting edge of technology.
Howard Caplan
Howard specializes in Corporate Communications and has put his skills to work for some of the largest, best-known companies, including Ernst & Young; Deloitte & Touche; E! Entertainment; Cushman & Wakefield; The Walt Disney Company; Boeing; and Countrywide Financial Corporation. Whether running a communications department, drafting proposals, or simply writing corporate profiles or press releases, Howard knows how critical the proper use of the language is. Most people can write grammatically correct sentences, but few can really communicate a message or a brand with words.
Howard holds a Bachelor of Arts, English and Sociology from the University of Delaware and a Juris Doctor from the University of Maryland School of Law.