Engaged in the most current, advanced and relevant marketing tactics, we present you with Marketing News You Can Use, a collection of information that will immediatly impact your business growth. This month's MNYCU focuses on Online Social Networking and how any business, no matter their size and budget, can unlock the power of that technology to grow.
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Online Social Networking
Web 2.0 is the newest, most cost-efficient way to get your company’s name and message out ASAP.
This new niche marketing technique has been developed by high-tech, multinational entertainment companies and single individuals desiring social connections with like-minded people. The ease of use and seeming effortlessness of using online social networking to develop word of mouth referrals and an online web presence could be the most important weapon in any small businessperson’s arsenal.
A commercial website is now considered compulsory for any business. However, because they are so frequently taken for granted, even a good website is no longer on the cutting edge of customer relations. Old-fashioned websites require customers to seek your company’s products and services. Online social networking puts the power of the first-strike into your hands; you get to shape the relationship.
Online social networking can help a company beyond selling and seeking customers’ attention. It can help a company communicate internally, thus building the social capital of any organization that is dependent on regular, open communications. Online social networking portals can be updated to tell all the members of a company what your schedule is, what you are working on, what your objectives for that day are, or anything else of importance.
Collaboration is easier between colleagues and partners, particularly those in other countries. If your business is international, and you have to deal with overseas partners, imagine being able to connect with them in every way through one simple portal. Voice and video conferencing, file sharing, emailing, instant messaging and blogging capabilities allow you to overcome the distance between you and your collaborators. With online social networking, companies no longer have to wait to hold meetings with partners overseas; they can communicate immediately and get the results they want in a matter of minutes.
The World Is Flat, by New York Times columnist Thomas Friedman, suggests that companies that accept “flatteners” or ideas and services designed to make distances less of an impediment to business are far more likely to succeed in the new economy than those that do not. Online social networking is the newest flattener, and MARKETING SOLUTIONS by CESSON can make this new communications tool grow your enterprise’s visibility and revenue to a new level of prosperity. Online social networking will give you more connections than ever before possible by harnessing the commercial power of interested, self-selecting members of a free-to-join community.
