Delivery is the process of implementing the vision. Without delivery, a vision will never be anything more. But delivering the vision effectively can be a significant challenge for any organization.
Few people are both visionaries and implementation specialists. Visionaries often lack the attention to detail needed to deliver their message. Implementers tend to focus on details at the expense of the overall vision. Still, your organization needs both types to be successful.
The same principle applies to marketing. A marketing campaign that does not reflect your organization's vision will inevitably fail. The vision brings clarity and direction, which the delivery then incorporates and repackages into effective, targeted and ultimately successful marketing campaigns.
Beyond incorporating the vision, marketing campaigns succeed when they target the right audience with the right offer at the right time. The options abound--online, satellite radio, advertorial, television, radio, text messaging, and more.
The rest is just execution, and tracking and refining the results. And that's the easy part.